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The landscape of corporate and public relations communications have undergone marked changes in recent years with the advent of digital technologies and social media. No longer is the organisation’s reputational experience confined to the domain of brick and mortar stores. When a service failure occurs, the experience of a single customer can quickly make its way to a wider audience and send rippling effects that could negatively impact a brand. How should businesses prepare themselves to effectively manage their reputation in the event of a crisis or a service lapse?

This workshop will enable communication practitioners and management teams to adopt a proactive stance in developing and executing a strategic communications approach in managing an increasingly engaged and evolving group of stakeholders.

 
  • Be equipped with the basics of crisis preparedness and response skills
  • Develop crisis leadership skills and to protect the company’s reputation in a crisis
  • Learn how to handle the pressure of media enquiries during an issue or a crisis
  • Handle difficult conversations which include techniques and methods to deal with difficult or emotional stakeholders during a crisis

Professionals in the fields of corporate communications, frontline operations, and/ or service-oriented industries.

9am to 5.30pm, 2 days

 

Ms Janice Armstrong
Adjunct Faculty

Singapore Management University

Janice Armstrong is a Singapore based associate with CS&A, a leading crisis and risk management company which has been operating in Asia for more than two decades. She has 30 years experience in issues and crisis communications, government affairs and media relations in Asia, Latin America and North America.

During the past decade in Asia, she held senior Vice President positions in Corporate and Government Affairs with several companies in the food, agriculture and pharmaceutical industries including Monsanto, GlaxoSmithKline (GSK) and Mondelez International.

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SGD 2,675 (including 7% GST) per person

WSG funding is available to Singapore Citizen (SCs) and Singapore Permanent Resident (PRs), terms and conditions apply.

This programme has been approved for the Absentee Payroll Funding. The Human Resource department of individual participant will be required to process the Absentee Payroll and any additional funding that the participant is eligible for, no later than 30 days after programme commencement.

Course Code in SkillsConnect: CRS-N-0046148 Singapore Citizens/ Singapore Permanent Residents
Full course fee SGD 2,500
WSG grant SGD 1,750
Nett course fee SGD 750
7% GST on nett course fee SGD 52.50
Total nett course fee payable, including GST SGD 802.50*
Additional Subsidies Available:
SkillsFuture Mid Career Enhanced Subsidy of SGD 500 (applicable to SCs over 40 years old)

Total nett course fee payable, including GST after additional funding

 

 

SGD 302.50

Enhanced Training Support for SMEs of SGD 500 (applicable to SCs/ PRs) 

Total nett course fee payable, including GST after additional ETSS funding

 

SGD 302.50

 

 

ISE members will incur four (4) training credits per SC/PR staff for this workshop. For more information, please contact Karen at 6828 0111.

All workshops are subject to confirmation. ISE ​will ​send ​you ​a ​Confirmation ​email ​2 ​weeks ​before ​the ​course ​commencement ​date ​or ​when ​the ​minimum ​number ​is ​met, ​whichever ​is ​earlier. Upon confirmation of the workshop, a Tax Invoice will be sent via email to you.

ISE reserves the rights to amend information including price, date, location, faculty, daily schedule and other details.

 
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Last updated on 09 Jan 2019 .