RESEARCH & CONSULTING

The annual ISE Corporate Membership caters to companies measured in the CSISG national study. It provides measured companies with in-depth information about the data obtained from the CSISG study and acts as a performance yardstick against competitors, as well as companies outside of their industries.

ISE CORPORATE MEMBERSHIP

This report benchmarks the member's performance against other companies measured in the CSISG national study in the same sub-sector, provides trend information of their performance over time, as well as predictive analytics that identifies the driver(s) that impact(s) customer satisfaction and its outcomes. Additional comparison of touchpoint performance will be included, where available. Touchpoints refer to customer contact channels such as contact centre, website, counter service, etc. Availability of the Report is dependent on the CSISG sector results release schedule. Additionally, the Member can select three CSISG-measured companies outside of their measured sub-sector for cross-industry comparison.

Additionally, the Member can select three CSISG-measured companies outside of their measured sub-sector for cross-industry comparison.

SMU/ISE-organised Executive Programmes and Events

Each Membership comes with 16 training credits. Members can use these credits to nominate company representatives for selected SMU or ISE-organised service excellence programmes and events. These ISE-curated initiatives are designed to provide the Member Company and its executive team with the knowledge and tools to excel in its service excellence journey.

Additional Questions

Members will have the option to add up to three questions for survey respondents answering about the Member’s company in the next relevant fieldwork period of the CISIG national study. This affords Member companies a unique nationwide reach to survey its customers. These customised questions may also serve to enrich the core CSISG questionnaire, enabling more nuance, business-specific insights for Members. Respondents recruited to answer about the Member’s company will answer these additional questions.

Branding

Members will be allowed the exclusive use of the CSISG branding in their communication materials (e.g., marketing collaterals, print advertisements). Use of CSISG branding must be in accordance with the ISE Communications User Guidelines.

CUSTOM RESEARCH

Even if your company is not measured in the CSISG, the same methodology can be engaged for use in benchmarking, to quantify brand equity, and to develop performance improvement initiatives.

We also offer customised executive education programmes to suit each unique organisation.

Please contact us for more details of our offerings.

Tel: (65) 6828 0111
Email: ise@smu.edu.sg

Institute of Service Excellence at SMU (ISE)
Singapore Management University
Administration Building
81 Victoria Street
Singapore 188065