Innovation, and in particular Service Innovation, is both a process as it is an outcome. How we do something determines what we get from it. Over the past 10 years, Design Thinking has emerged as the most powerful model for how organisations approach this field of innovation. Grounded on a strong divergent frame of analysis, Design Thinking is a specific methodology that organisations can embed to ensure a steady stream of innovative solutions.
This programme will reveal how the Design Thinking approach allows for companies to re-think how they approach planning and execution. For example, Design Thinking allows for the re-perceiving of existing practices like benchmarking and instead refocuses the process on uncovering insights rather than solely for comparisons. Another example would be the deliberate use of “labs” for innovation where it is not only about technology but also about thinking differently about the future.
As an immersive two-day workshop where participants will get a practical understanding around how Design Thinking processes create innovation, this programme will push our traditional thinking around how innovation takes place.
Participants will learn how the process works, experience key components of this process and have the opportunity to even take an insight all the way to a solution. It will be supplemented with specific case studies for deeper understanding.