Research
Our research primarily centres around customer satisfaction and consumer experience management. We collect extensive primary data each year as part of the national Customer Satisfaction Index of Singapore (CSISG) study. This consistent stream of data is a rich source of industry insights that provides the ISE Research Team with excellent research opportunities for empirical experiments, consumer trends, and business intelligence across different service sectors.
We couple our research efforts and expertise in analytics with a broad range of disciplines through our faculty at the Lee Kong Chian School of Business and the wider University community.
Customised Research
No two problems are alike and no one-size-fits-all approach should be expected as a solution.
If you have a problem, an idea, or even a hypothesis that you think the ISE can value-add towards, do reach out and intrigue us. The ISE Research Team is most excited to collaborate in these areas:
- Applied statistics
- Consumer ethnography
- Data mining
- Data visualisations
- Design thinking
- Factor analysis
- Geospatial analysis
- Industry benchmarking
- Regression analysis
- Sampling methodologies
- Service audits
- Service blueprinting
- Structural equation modelling
- UX design
And on these topics:
- Behavioural economics
- Complaint behaviour
- Customer experience
- Customer loyalty
- Customer satisfaction
- Digital adoption
- Employee engagement
- Fair dealing
- Service quality
- Service transformation
Consulting & Business Solutions
We have worked on bespoke research projects and consulting studies with clients from across a broad spectrum of industries and the public sector. Check out some of the partnerships we have made through the years here.
Our customised research solutions can also be combined with a comprehensive executive training programme to complement objectives and close gaps.
Please contact us for a discussion on how we can work together to achieve your research objectives and business goals.