Self-ordering systems and its Impact on Customer Satisfaction in the Food and Beverage (F&B) Sector

As technology becomes increasingly pervasive in Singapore, automation has become the norm across many industries. This trend has led to the rise of adoption of selfservice technologies (SST) in the traditionally manpower-intensive service service sector and has disrupted the way consumers may view “service”, as compared to a decade or two ago.

Given the rising popularity of SST in Singapore’s retail and F&B sectors, the Institute of Service Excellence’s Chen Yongchang and Bertram Goh delve deeper into this topic, attempting to shed more light on the adoption rate and impact of SST implementation.

Read the entire article by accessing the link below:

https://ise.smu.edu.sg/sites/ise.smu.edu.sg/files/uploads/Self-ordering%20systems%20and%20its%20Impact%20on%20Customer%20Satisfaction%20in%20the%20Food%20and%20Beverage%20(F%26B)%20Sector.pdf

 

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